CI &Guidelines

I was creating guidelines and corporate identity for Escada watches and jewelry.

It included all kinds of media from printing (catalogues, flyers, postcards) to e-commers and promotion banners.

Advertising
campaigns

One of the most interesting parts of our collaboration was creation of the Advertising campaigns.

I had an amazing opportunity to lead this projects from first ideas and sketches to full realisation.
I worked with the teams of stylists, photographers, models and of course took part in fine-tuning of the campaign.

Product design

I was very lucky to try myself as a product designer. This was an amazing experience which helped me to understand the industry of watchmaking on a very deep level.

Fairs and Exhibitions

My experience would not be full without taking part in the Fairs and exhibitions, such as baselworld or TFWA Cannes.

I was creating space with show-towers and showcases for Escada watches and jewelry.